Best college major for Graphic Design Marketing Technology?

I'm currently a rising junior and I'm seriously considering a career in Graphic Design Marketing Technology. So, as part of my college research, I'm trying to narrow down which majors would be most beneficial for this career path. Any thoughts on this?

In considering a potential college major for a career in Graphic Design Marketing Technology, you may want to explore majors such as Graphic Design, Marketing, or even Information Systems, depending on the specific aspects of the field that spark your interest.

Graphic Design is the obvious choice if you're interested in the aesthetic and visual aspect of the industry. This major involves studying typography, color theory, and visual communication. You'll gain an understanding of how design elements shape our interactions with different platforms, and you'll have opportunities to complete projects that are similar to what you'd be working on in a Graphic Design Marketing Technology role.

Marketing is another relevant major because it can give you a broad understanding of how companies promote their products and services, which is an important aspect of any graphic design role in the business world. Within a marketing curriculum, you could expect to make data-driven decisions based on market research, consumer behavior, and marketing strategy.

If you're more interested in the technology aspect, the Information Systems major (sometimes called Management Information Systems) could be for you. This major sits at the nexus of business and technology, and usually includes classes that span programming, databases, and business analytics.

That being said, many students find it helpful to double major or major/minor in an adjacent field. For instance, you could major in Graphic Design and minor in Marketing or Information Systems to obtain a broad skill set that would be attractive to employers in the Graphic Design Marketing Technology sector.

Remember, while your choice of major will guide your academic journey, internships, work experience, and relevant extracurricular activities will also play a significant role in enhancing your career readiness. So while you're focusing on your choice of major, also consider different opportunities where you can get practical experience to further develop your skills.