Target's HBCU Collection and Supporting HBCUs

I’ve seen the Target HBCU Collection and I’m wondering how initiatives like this support HBCUs and their students? Also, should I consider these partnerships when choosing an HBCU, or are they more of a marketing thing?

Initiatives like Target’s HBCU Collection can certainly have a positive impact on HBCUs and their students. These partnerships often translate into financial contributions to schools, scholarship opportunities, and enhanced visibility for the institutions, which can be beneficial in both the short and long term. For example, financial support from partnerships can help improve campus facilities, fund research projects, or provide more student services.

When choosing an HBCU, it’s sensible to look at the breadth and depth of corporate partnerships a university has, as they can be a proxy for the institution’s reputation in the broader business community. This is indicative of potential opportunities for internships or employment after graduation. For instance, a company with close ties to an HBCU may prefer to recruit interns or new hires from their partner institution. Moreover, these partnerships can also suggest that the college has additional resources to invest back into student programs, which may enhance the overall college experience.

However, while beneficial, corporate partnerships should be just one factor among many when selecting an HBCU. Consider the academic programs, faculty expertise, campus culture, alumni network, and other resources when making your decision. It's also essential to visit the campus, talk to current students, and delve deeper into the institution's values and mission to make sure it aligns with your personal and academic goals. That being said, a partnership with an entity like Target is more than mere marketing—it represents a commitment to the school and its community, and it can have tangible benefits for students.