Hello! I'm currently a high school junior thinking of majoring in Advertising. What are the most common positions that ad majors get out of college? Any insights would be really appreciated!
Given the nature of the Advertising field, a variety of positions can be available to recent graduates, each offering unique opportunities to apply and develop their skills. Here are a few common positions:
1. Account Coordinator or Account Executive: These roles involve managing relationships with clients, coordinating with various teams within an agency to make sure advertising campaigns meet the client's needs and expectations.
2. Copywriter: As a copywriter, you'll create persuasive messaging for ad campaigns. This can include writing headlines, taglines, and body copy for print ads, digital ads, scripts for TV or radio spots, and more.
3. Media Planner: Media Planners decide on the best media platform to advertise a client’s brand or product. They ensure the ad reaches the target demographic through the most efficient means possible, whether that's TV, digital, print, radio, or outdoor advertising.
4. Art Director or Graphic Designer: These roles often involve creating visual concepts for advertising campaigns. This can include designing graphics for print or digital ads, storyboarding for commercials, and more.
5. Social Media Manager: They are responsible for representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns, and create content. These experts provide organizations with the guidance needed to enhance their online presence.
6. Marketing Analyst or Market Researcher: These positions involve analyzing market trends and demographics to help clients effectively target their advertising. This can involve conducting surveys and focus groups or analyzing sales and marketing data.
Remember, these are just some of the roles that an Advertising major might find themselves in after graduation, and the field is always evolving with the changing media landscape. Whichever path you choose, one of the key things agencies look for is experience, so internships or other related experiences while in school can be greatly beneficial.
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