Making Money from NIL Deals

I've seen a lot of talk about NIL deals blowing up for some college football players but I'm not sure who's really cashing in. Can someone shed some light on which players are making the most from NIL deals nowadays? Thanks in advance.

While specific figures of individual student-athletes' NIL (Name, Image, Likeness) earnings are largely private information, we do have some anecdotal data about the types of athletes who tend to benefit the most from this new opportunity.

First, it needs to be said that while NIL laws have generally created a surge of opportunities for student-athletes, the ability to profit is not evenly distributed across all sports or all individuals. Football, with its large fan base and high visibility, often leads to the most lucrative NIL opportunities. The athletes who are currently earning the most from NIL deals are generally those with the highest profile, such as starting quarterbacks of major programs, or players who have a strong personal brand or social media presence.

Recognizable athletes or those at top performing colleges are more likely to land lucrative NIL deals, especially if they are proactive about marketing themselves. Some student-athletes might cash in on their talent on the field, while others could capitalize on a strong social media following.

Beyond individual athletes, entire team rosters have also been signed to NIL deals, spreading the benefits more widely. These deals, which often come from local businesses, can offer opportunities to athletes who may not have the high profile or social media following of some of their teammates.

In summary, while it's difficult to name specific individuals without access to their private financial information, generally speaking, well-known athletes in major sports and at large schools are most likely to be earning large amounts from NIL deals due to their visibility and fan base. However, NIL opportunities extend beyond the star athletes and can be lucrative for any student-athlete with a strong personal brand or following.