What Does a Social Media Intern Do?

I'm thinking about applying for a social media internship to gain some work experience. What exactly does a social media intern do, and what skills should I have before applying for such a position?

A Social Media Intern is typically responsible for coordinating and executing a company's social media strategy, working across various platforms such as Instagram, Facebook, Twitter, LinkedIn, and others. They help create content, manage posts, respond to followers, analyze engagement data, and assist with larger digital marketing campaigns.

Your day-to-day duties may include:

1. Creating and scheduling posts: You could be tasked with creating engaging content and scheduling it to publish at specific times.

2. Monitoring engagement: As an intern, you'll likely monitor and respond to comments from users, develop engagement strategies, and work to build relationships with followers.

3. Analytics: Typically, you'll monitor and track the performance of posts and campaigns using various analytics tools.

4. Content development: This often includes creating graphics or short videos, writing blog posts, or even brainstorming new marketing ideas.

As for skills, there are several that can be beneficial for a social media intern:

1. Strong writing abilities: Most of your work will be written, so clear and engaging writing is crucial.

2. Familiarity with social media platforms: You should have a good understanding of the major social media platforms, how to navigate them, and what type of content performs well on each.

3. Basic graphic design skills: Basic knowledge of graphic design tools, like Canva or Adobe Illustrator, can be helpful in creating visually appealing content.

4. Analytical skills: A basic understanding of data interpretation can help in extracting insights from social media analytics.

5. Creativity: Social media content often involves attracting attention in innovative ways, so creativity can be a big bonus.

Remember, having all of these skills is not necessarily a requirement to start; many internships are designed to teach you more about these areas as you work!