Hey, so this might be a bit unusual but I've been looking at Yale and BYU and I'm curious about the differences in school spirit and their logos. Anyone have any insight on the vibe at both schools and their branding? Thanks!
Hey there! I understand that school spirit and logos might be an important factor for some students when deciding on a college. It's true that the vibe and branding can impact people's impression of a school.
At Yale, the school spirit is quite strong, and it's especially evident during sports events like the annual Harvard-Yale football game, also known as "The Game." You'll see a lot of "Yale Blue" (Pantone 289) and the university's logo featuring its shield and the word "Yale" adorned on various merchandise items and apparel. The shield contains Hebrew words that translate to "Light and Truth," signifying the values and pursuit of knowledge that the university embodies.
On the other hand, Brigham Young University (BYU) also has a spirited atmosphere, with a focus on athletics and school pride for their various sports teams. BYU's primary color is dark blue (Pantone 286), and their logo features a simple, bold BYU design. Additionally, they have a secondary logo that primarily represents their athletic programs. This logo is a stylized version of a cougar known as "Sailor Coug"—reflecting their distinctive mascot, Cosmo the Cougar.
In terms of the vibe at both schools, Yale has a distinct Ivy League atmosphere which is academically focused, with many students involved in various extracurricular activities, but it also stands out for its residential college system, which fosters a sense of community. BYU, on the other hand, has a strong religious influence based on its affiliation with The Church of Jesus Christ of Latter-day Saints, which influences daily life on campus and contributes to a close-knit and faith-oriented environment.
Overall, both schools have different feel and branding, and the choice between them would ultimately depend on what you prioritize in your college experience and the environment that you feel would be a better fit for you. Good luck with your decision!
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