How important is demonstrating interest in a college?

Hello! I'm a junior and I've heard that showing interest in a college can improve your chances of getting in. How important is this, and what are some ways to demonstrate interest? Thanks so much!

Hi there! Demonstrating interest in a college can indeed be a helpful factor in the admissions process. While it's not the most important aspect, it can give you a slight edge over other applicants. Colleges appreciate students who take the time to learn more about their programs and communicate their enthusiasm for attending. Some ways to show your interest include: visiting the campus (in-person or virtually), attending college fairs and information sessions, engaging with the college on social media, reaching out to current students and faculty, requesting informational interviews, and mentioning specific aspects of the college in your application essays. Remember, though, that demonstrating interest should be genuine, not just a strategy to improve your chances. It's important to focus on the aspects of the college that genuinely appeal to you and to communicate your enthusiasm in a way that's honest and authentic. Good luck with your college search!