BU Advertising Major: Thoughts and Experiences?

Hi everyone! I'm thinking about applying to Boston University for their advertising major. Can any current or past students share their experience with this major at BU? How are the professors, internship opportunities, and job placements after graduation?

Hello! The advertising major at Boston University is part of the College of Communication (COM), which is known for offering strong programs in several communications-related fields. Here are some insights into the major that you might find helpful:

1. Professors: In general, students have found the professors in the advertising major to be knowledgeable and experienced, as many of them have worked in the industry themselves. They can provide real-world insights and case studies, making the coursework engaging and applicable. It's also worth noting that class sizes tend to be smaller, allowing for more personalized attention from instructors.

2. Coursework: The curriculum is designed to provide a comprehensive understanding of the advertising industry, from strategy and concept development to account management and media planning. You'll have the opportunity to work on real-world advertising campaigns for local clients, as well as participate in the competitive AdLab, BU's student-run advertising agency. This hands-on experience helps students develop their creative and strategic thinking skills.

3. Internship opportunities: Boston University has a strong reputation for emphasizing internships and professional development. They maintain connections with advertising agencies and firms in Boston and beyond, making it easier for students to find relevant internships. COM's career development office also offers support during the search, helping students with resume building and interview preparation. Many students have secured internships at prominent agencies like Hill Holliday, MullenLowe, and Arnold Worldwide.

4. Job placements after graduation: COM has a robust alumni network, which can aid in finding job opportunities after graduation. Additionally, the internships students complete during their time at BU often lead to full-time job offers. Graduates have gone on to work at prestigious advertising agencies, media firms, and corporations, both nationally and internationally. COM also hosts career fairs and networking events that allow students to connect with prospective employers.

While these points provide a general idea of the advertising major at BU, it's essential to visit the campus (if possible) and speak with students in the major to get personalized insight into the program. Researching the College of Communication's website and attending any available information sessions can also provide more clarity. Good luck with your college search!