What role does demonstrated interest play in admissions?

Hello! I'm currently a junior, and I've been hearing a lot about 'demonstrated interest' and how it can impact college admissions. Can someone explain what it means and how much it actually matters when it comes to applying to colleges? I appreciate any insights you all can provide!

Hello! Demonstrated interest refers to the ways in which a student shows their enthusiasm and commitment to a particular college or university. This can include attending college fairs, participating in campus visits, reaching out to admissions officers, signing up for a college's mailing list, and following the college on social media, among other things. The importance of demonstrated interest varies from school to school. Some institutions may place a higher emphasis on it, while others may not consider it at all. Generally, demonstrated interest can help a college determine how likely a student is to enroll if accepted, which may affect their admissions decision. It's a good idea to research each school's stance on demonstrated interest, as it can differ significantly. To maximize your chances, it's wise to demonstrate interest in the schools you're most passionate about. This can be done through campus visits, contacting the admissions office with genuine questions, and submitting strong 'Why this College?' essays. Keep in mind, however, that ultimately, your academic performance, extracurricular activities, and personal qualities will be the most significant factors in the admissions process. Good luck with your college search!