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Digital marketing degrees at colleges?

I'm super interested in digital marketing as a career path. I was wondering if anyone knows any great colleges that offer digital marketing degrees or programs? Are there specific schools well-known for this field?

6 months ago

Digital marketing is a growing field, and while some colleges offer majors or programs specifically focused on digital marketing, many others incorporate digital marketing courses within broader programs like marketing, communications, or business. Here are a few schools that have strong offerings in digital marketing or related fields:

1. University of Pennsylvania (Wharton School): UPenn's highly ranked Wharton School offers a concentration in marketing for its undergraduate business students. Within this concentration, you can take courses focused on digital marketing, such as E-commerce and Internet Marketing.

2. New York University (Stern School of Business): NYU's Stern School of Business offers a B.S. in Business with a concentration in marketing. This program includes digital marketing courses like Digital Marketing, Search and the New Economy, and Social Media Strategy.

3. University of Michigan (Ross School of Business): UMich's Ross School of Business provides a BBA program where you can focus on marketing by selecting relevant elective courses. Students can take classes like Digital Marketing and Social Media Management.

4. Indiana University (Kelley School of Business): Indiana University's Kelley School of Business offers a Digital Marketing major within their B.S. in Marketing program. The curriculum includes courses covering Search Engine Marketing, Web Analytics, and Social Media Marketing.

5. Bentley University: Bentley offers a B.S. in Marketing with a Digital Marketing concentration. The program focuses on key aspects of digital marketing, including social media, search engine optimization, web analytics, and online advertising.

While these are just a few examples, many colleges and universities offer marketing or business programs with a focus on digital marketing. To find the best fit for you, research the curriculum and course offerings at various schools, and consider reaching out to current students and alumni to hear about their experiences in these programs.

Additionally, to get a head-start in digital marketing, you could also consider completing online courses or certifications, such as those offered by Google or HubSpot, to gain practical skills and knowledge before entering college.

6 months ago

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