How important is demonstrated interest to college admissions?

Hi all! I've heard that some colleges track 'demonstrated interest' in their applicants. How important is this factor, and what are some ways to show interest in a college without coming across as insincere? Thanks in advance for your insights!

Hello! It's true that some colleges consider demonstrated interest as a factor in their admissions process. The importance of demonstrated interest varies from college to college, but generally, it's not as significant as factors like your GPA, test scores, or extracurricular activities. That being said, it can still make a difference, particularly for schools that are highly selective or have competitive applicant pools.

To show genuine interest, you can attend college fairs and speak with representatives, sign up for information sessions, and take campus tours if possible. Don't forget to ask thoughtful questions about the school and its programs during these interactions. Another way is to follow their social media accounts and engage in their posts when appropriate. If you're applying for Early Decision or Early Action, that can also be a strong indicator of interest.

Remember, the key is to be sincere and not just do things for the sake of demonstrating interest. Focus on the aspects of the college that genuinely appeal to you, and your enthusiasm will come through naturally. Good luck!