How is the advertising and public relations program at UCF?

I'm considering majoring in advertising and public relations at the University of Central Florida. Can anyone share their experience or any relevant information about UCF's program? Thank you!

UCF's Nicholson School of Communication and Media offers a well-regarded Advertising and Public Relations (Ad/PR) program. This program combines elements of both fields to provide students with a comprehensive understanding of how they work together.

Courses in the program cover a range of topics such as advertising and media planning, brand strategy, copywriting, digital and social media marketing, and public relations concepts and techniques. Many of these classes are designed to be hands-on and practical, and allow students to engage in real-world projects, campaigns, and scenarios. In addition to the courses, internship opportunities are often available for students to gain work experience and network within the industry.

One standout aspect of UCF's Ad/PR program is its broad focus on experiential learning. For example, the Quotes Ad/PR Club serves as a student-run advertising and public relations firm. Students are encouraged to participate in this club to gain practical experience working with real clients and various communication challenges. This extracurricular engagement allows students to apply their classroom knowledge and sharpen their skills, which will make them more competitive in the job market upon graduation.

The facilities available at the Nicholson School are also impressive, and include state-of-the-art multimedia labs, production studios, and a dedicated advising center to help students navigate their academic and career plans. Professors at UCF are experienced industry professionals who can provide students with valuable insights on current industry trends and best practices.

Moreover, UCF's location in Orlando provides students with access to numerous advertising and public relations agencies and media companies. These connections may help with internships, job opportunities, and networking events. UCF's Ad/PR program has a good reputation for producing skilled graduates who can excel in both advertising and public relations careers, and who secure positions with top global companies like Disney.

In summary, UCF's Advertising and Public Relations program, with its curriculum structure, experiential learning opportunities, well-equipped facilities, and experienced faculty, is definitely worth considering as you decide on your major. Good luck!