Thoughts on USC Advertising Major?

I've been looking into the advertising major at USC, and it looks super interesting! Can any current or former USC advertising students share their experiences with the program? What are the pros and cons? I'd love to hear your thoughts.

I'm not a current or former USC advertising student, but I've talked to friends in the field and gathered some information about USC's advertising major. The program receives high praise for its focus on creativity and collaboration and is highly respected within the advertising industry. Here are some pros and cons that may be helpful for you:

Pros:

1. Strong curriculum: The curriculum focuses on the entire advertising process, from strategy development to creative execution. You'll learn about different aspects of advertising, including copywriting, art direction, brand strategy, and media planning, to name a few.

2. Practical experience: USC's advertising major often involves hands-on projects and real-world experiences, allowing you to build your portfolio and gain practical skills that are valuable in the industry.

3. Networking: USC's extensive network and connections in the advertising world offer numerous opportunities for internships and jobs. Industry professionals teaching classes and guest speakers can also open doors to networking opportunities.

4. Location: USC's location in Los Angeles provides students access to a vast array of advertising agencies, media companies, and entertainment industry experiences. This is great for internships and job opportunities in the field.

Cons:

1. Competitive program: USC's advertising major is highly competitive and selective. It can be challenging to get into, and classes may be competitive as well.

2. High tuition: Like with other USC programs, tuition can be quite expensive. However, USC offers several avenues for financial aid, so do explore scholarships and grants if you're concerned about costs.

3. Large classes: Although the program encourages collaboration, some classes might become crowded, making it difficult for individual students to get direct attention from professors.

Overall, I've heard that the USC advertising major offers an excellent education and practical experience, especially if you're planning on working in the advertising industry. It's essential to weigh the pros and cons to decide if it's the right fit for you. And make sure to visit the campus, talk to current students and professors, and explore internship opportunities in the area before making your decision. Good luck!