What's the plan for a marketing major at Texas State?

Howdy! I'm a high school junior interested in pursuing a marketing degree in college. I'm intrigued by Texas State University and their marketing program. Can someone shed some light on their curriculum and the overall quality of their marketing program? Thanks in advance!

Howdy! It's great to hear that you're interested in pursuing a marketing degree at Texas State University. Their marketing program is part of the McCoy College of Business Administration, which is AACSB accredited. This accreditation is significant as it's a hallmark of quality and signifies that the program meets high standards.

As a marketing major at Texas State, you'll be required to complete a range of courses including core business courses, marketing-specific courses, and electives to ensure a well-rounded education. Here's a general overview of the curriculum:

1. Core business courses: You'll have to take core business classes in areas like accounting, finance, management, and business law, among others, to build a strong foundation in business principles.

2. Marketing-specific courses: You'll delve into various marketing courses, such as Consumer Behavior, Marketing Research, and Marketing Strategy. These classes will provide you with a comprehensive understanding of marketing concepts and practices.

3. Electives: Texas State offers several marketing electives, like Digital Marketing, Services Marketing, and Marketing Analytics. These electives allow you to further explore your interests and specialize in a specific area of marketing.

4. Capstone: In your final year, you'll typically complete a capstone course, such as Marketing Strategy, which will require you to utilize all the knowledge you've gained throughout your studies to analyze business situations and develop marketing plans.

In terms of overall quality, the marketing program at Texas State has produced skilled professionals who've gone on to pursue successful careers in various marketing roles. The program combines classroom learning with experiential learning, giving you opportunities to work on real-world projects, such as creating marketing plans for local businesses. While at Texas State, you'll also have access to resources such as the Center for Professional Excellence, which provides career guidance, networking events, and workshops aimed at enhancing your professional skills.

To make the most of your time in the program, consider joining marketing-related clubs such as the American Marketing Association (AMA) chapter on campus. This club provides networking opportunities, guest speakers, skill-building workshops, and potential internships. Participating in these extracurricular activities will help you expand your professional network, apply the skills you learn in class, and increase your chances of landing internships or job opportunities upon graduation.

In summary, Texas State University's marketing program offers a comprehensive curriculum backed by AACSB accreditation, hands-on learning experiences, and extracurricular activities to support your growth and success in the marketing field.