UCF Marketing Major

Hi there! I'm considering majoring in marketing at the University of Central Florida. Can anyone speak to the experiences they've had with the program, including the courses and professors? Additionally, do you feel like it's a competitive program? Any insights would be great!

From what I've gathered, the University of Central Florida (UCF) marketing major is well-regarded in the field. Students in the program typically have a good experience, citing the quality of courses and the knowledgeable, supportive professors. Coursework on topics such as digital marketing analytics, international marketing, and consumer behavior helps students learn not only about the theoretical aspects of marketing but also to apply those concepts to real-world situations.

That being said, the UCF marketing program is competitive, but not to the point where it creates an overly cutthroat environment. Students are generally driven and motivated, which can spur you on to perform at your best. Opportunities for networking and internships are available, and the College of Business Administration's Office of Professional Development can steer you towards relevant job and internship opportunities. Additionally, joining clubs and organizations associated with marketing, like the American Marketing Association (AMA) student chapter, can provide great learning experiences outside the classroom.

In summary, the UCF marketing major offers a dynamic mix of valuable courses and a supportive community of professors and students. The program can be competitive, but it encourages individual growth and offers internship opportunities, enabling you to prepare adequately for a career in marketing.