Hey guys, I'm looking into majoring in Advertising at UIUC. I want to know more about the program from those who are familiar with it or are currently enrolled. What's the curriculum like, and how are the internship opportunities? Are there any unique experiences that the program offers?
Hey there! UIUC's Charles H. Sandage Department of Advertising is quite well-regarded and offers a comprehensive curriculum, preparing students for the dynamic and evolving marketing and advertising industry. The program combines theory and practice, so you'll have a strong foundation in both the artistic and analytical sides of advertising.
The curriculum includes various courses, such as advertising ethics, marketing strategies, creative writing, media planning, digital advertising, and consumer behavior. Students also have opportunities to work on team projects, creating advertising campaigns for real-world clients. This hands-on experience is invaluable in understanding the industry's demands and expectations.
To enhance your experience, UIUC has a few student-run organizations, including the American Advertising Federation (AAF) and the National Student Advertising Competition (NSAC) team. These groups help students network and develop industry-relevant skills.
Regarding internship opportunities, UIUC's advertising program has strong ties with prominent advertising agencies, both local and national. There's a robust alumni network that can help you find internships in agencies like Leo Burnett, DDB, and BBDO. UIUC also hosts career fairs, where you can meet potential employers and discuss potential internships or job opportunities. Besides, there are study abroad programs to gain international perspectives on advertising and marketing.
One more thing worth mentioning is the Roger Ebert Program for Film Criticism, a unique opportunity for Advertising and Media Studies students. This program aims to foster the next generation's film critics, offering a blend of advertising and film theory.
Overall, UIUC's advertising major highlights practical experience, networking, and diverse opportunities, preparing students well for the industry. If you're passionate about advertising, UIUC could be an excellent place to develop your skills and make connections for a successful career!
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