How important is demonstrated interest to colleges?

Hi there! I'm a junior, and I've been hearing about the importance of demonstrated interest in the college admissions process. Can anyone explain how important this is and how it can affect my chances of being accepted? What are some ways to effectively show interest in a college? Thanks for your help!

Hello! Demonstrated interest can play a role in college admissions, but its importance varies depending on the school. Some colleges track demonstrated interest and may consider it when making admissions decisions, while others do not. Generally, showing interest can help you stand out among applicants and show colleges that you're excited about attending their institution. Demonstrated interest can also be helpful for schools that want to maintain a high yield rate (i.e., the number of accepted students who end up enrolling). By admitting students who have shown a strong interest in attending, colleges can ensure they're admitting students who are more likely to enroll if accepted. To effectively show interest, consider attending college fairs and speaking with admissions representatives, participating in campus tours or virtual events, and engaging with the school on social media. Additionally, you can express your interest in a specific college through a well-researched and personalized 'Why Us?' essay or supplemental question in your application. Remember, it's essential to show genuine interest and be authentic in your interactions with colleges. Demonstrated interest is just one factor in the admissions process, so make sure you still focus on maintaining strong academics, extracurricular involvement, and a compelling personal statement. Best of luck!