UNLV Marketing Major: What's it like?

Thinking about going into the marketing field and considering UNLV as the place to do it. What's the marketing major like? Are the classes interesting and useful? Share your experiences with professors, internships, and extracurricular activities if possible! Thanks a bunch!

I'm happy to provide some insights on the marketing major at UNLV! While the University of Nevada, Las Vegas may be more widely known for its hospitality and gaming programs, the Lee Business School has a strong marketing program as well.

The marketing major includes a mix of foundational business courses and marketing-specific classes. You'll get a solid base in subjects like accounting, economics, and management, as well as delve into specialized marketing topics like consumer behavior, market research, and digital marketing. Many students find these classes engaging and relevant to modern marketing practices, as they're designed to help you develop analytical, strategic, and creative skills.

As for the professors, UNLV has some experienced faculty who often bring real-world experiences and case studies into their courses. This helps students connect marketing concepts to actual situations they might encounter in their future careers. Be sure to take advantage of professors' office hours, as they can provide valuable advice, guidance, and networking opportunities.

Regarding internships, UNLV has a dedicated Career and Professional Development Center that can assist you in finding internships in various fields, including marketing. The university has connections with local and national companies, advertising agencies, and public relations firms. It's crucial to be proactive in seeking out these opportunities, as they can not only enhance your resume but also help you gain practical skills and make valuable connections in the industry.

For extracurricular activities, the UNLV campus offers several clubs and organizations related to marketing and business. Joining the American Marketing Association (AMA) chapter at UNLV or other business clubs can help you network with peers and professionals while participating in competitions, conferences, and workshops. These experiences will allow you to apply your marketing knowledge in real-world scenarios, build leadership skills, and collaborate with like-minded students.

Of course, every student's experience will be unique, but overall, the marketing major at UNLV provides a well-rounded business education with a focus on applicable marketing strategies and techniques. By making the most of the available resources and engaging in internships and extracurriculars, you can set yourself up for success in the marketing field.