SMU's Marketing Major

Hey, marketing friends! I'm a high school junior thinking about doing marketing in college. I've heard SMU has a solid marketing program. Can anyone brief me on what's it like to major in marketing at SMU, please?

Absolutely, I can provide some insights into SMU's marketing program. Located in Cox School of Business, the BBA in Marketing program at SMU has a solid reputation for its comprehensive curriculum that combines both theory and practice.

The curriculum pays extra attention to applying marketing principles in real-world scenarios. So, beyond the typical marketing programs that largely cover subjects such as consumer behavior, market research, product development, and marketing strategy, SMU's marketing program also emphasizes experiential learning. Students often participate in projects and competitions to apply their learning in practical, real-world situations.

Perhaps one significant advantage is the location. Being situated in Dallas, a thriving commercial hub, the business school is within reach of numerous multinational corporations and vibrant startups. This close proximity to a large business community provides a wealth of internship, networking, and job opportunities. The college and its career center do an excellent job of facilitating these connections.

Additionally, due to SMU's smaller student body, students generally have close relationships with their professors and frequently engage in meaningful mentorship experiences. The school prides itself in having a low student-to-faculty ratio, which is great for personal attention and guidance.

As part of the degree, you'll gain a comprehensive understanding of marketing principles, strategy, and data analysis, which would equip you well not only for roles in advertising and promotions, but also in market research, product management, and sales.

One slight hiccup to be aware of is the pool of competitive applicants. The Cox School of Business is quite selective, so you'll need to present a strong record of academic achievement in your application.

In short, if you're keen on a rigorous, comprehensive, and experiential marketing education with a great location advantage, SMU's marketing program could be an excellent choice.